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My Store Germany Workshop Kick-Off

Our first My Store workshop took place at The DO School campus in Berlin on Tuesday this week. After much co-creation, countless post-it notes, and plenty of excellent ideas, we’re well on our way to getting the My Store initiative off the ground.  

We had a selection of H&M Group store managers across Germany attend the workshop and share ideas. We discussed the various store personalities and how they differ, we brainstormed some potential local initiatives and the support they might require, and we covered the tools and resources that the My Store initiative will need.  

By next week, participating store managers will receive tools and support so that they can further develop with their teams their local initiative, which they will share with the other participants at our second workshop in summer for feedback, support and preparation for kick-off! 

We’re delighted to have kick-started the project with such energizing and thoughtful discussion, and we look forward to many more in our future workshops.  

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We’re excited to move forward together with the H&M My Store initiative. If you have any comments, suggestions or feedback, don’t hesitate to reach out to us. 

My Store is an initiative by H&M Group, H&M Foundation & The DO School.